Last updated 5 October 2026.
What cookies are
Cookies are small files a website stores on your device. Similar technologies, such as your browser’s local storage, work in much the same way, so this policy covers them too.
Strictly necessary
If you make a choice in our cookie banner, we remember it in your browser’s local storage (under the name no-consent) so we don’t ask you again on every page. This holds only your choice, “granted” or “denied”, and nothing that identifies you. Because it is needed to respect your choice, it does not require consent.
Analytics (only with your consent)
With your permission we use Google Analytics 4 to understand how visitors use the site, for example which pages are visited and whether our booking and contact forms are working. This helps us improve the website. We do not use it for advertising.
Google Analytics is not loaded at all unless you choose “Accept”. If you do, it sets these cookies:
_ga: distinguishes one visitor from another. Expires after 2 years._ga_<ID>: keeps track of your visit session. Expires after 2 years.
Google Analytics is provided by Google Ireland Limited. You can read Google’s privacy policy for how Google handles this data.
Google Maps
Our practice pages show a map only when you click to load it. Once loaded, the map is provided by Google, which may set its own cookies. If you don’t load the map, nothing is sent to Google. The “Directions” links simply open Google Maps.
Links to other sites
Links to WhatsApp, Instagram and Facebook take you to those services, which have their own cookie policies. Nothing from them is loaded on our pages.
Changing your choice
You can change your mind at any time using the “Cookie settings” link at the bottom of every page. If you withdraw consent, analytics stops and its cookies are removed. You can also clear or block cookies in your browser’s settings.
Questions
If you have any questions about this policy, email hello@norfolkopticians.uk or call 01724 867117. See also our privacy policy.